Self-Serve Advertising in DOOH

The fall in the hardware costs and the love showered by brands on DOOH as an advertising medium is contributing to the rise of DOOH Ad networks.  Some of the interesting trends in DOOH space are: Self-Serve Advertising Customized Advertising based on user profile Accurate Audience Analytics Our focus for this article is Self Serve... Continue Reading →

5 Super Hot Segments for DOOH

Digital Out Of Home is rapidly growing due to decrease in hardware costs, increase in connectivity and the advancements happening on the Digital Signage Software. More than anything, big brands started embracing Digital Signage as a medium for marketing. The future seems extremely bright for DOOH, particularly in a few hot segments. 5 Hot Segments... Continue Reading →

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