The fall in the hardware costs and the love showered by brands on DOOH as an advertising medium is contributing to the rise of DOOH Ad networks.  Some of the interesting trends in DOOH space are: Self-Serve Advertising Customized Advertising based on user profile Accurate Audience Analytics Our focus for this article is Self Serve... Continue Reading →

Digital Out Of Home is rapidly growing due to decrease in hardware costs, increase in connectivity and the advancements happening on the Digital Signage Software. More than anything, big brands started embracing Digital Signage as a medium for marketing. The future seems extremely bright for DOOH, particularly in a few hot segments. 5 Hot Segments... Continue Reading →

Not just entertainment, use your Displays to drive sales with Live TV feature! Places like restaurants, lounge bars, hotels etc show satellite content on the displays. Playing Live football or cricket matches or any entertainment content keeps the customers hooked to the display. The Need? Pure digital signage with only Ads is boring in places where... Continue Reading →

Ads don’t get views unless it is genuinely useful to the viewer or is ultra creative, which is seldom the case. Hence, the need to push Ads through some form of entertainment or useful information is critical. The same applies to DOOH Players. Purely Ad focused DOOH without adding some value to the reader rarely... Continue Reading →

One Account, Many Eyes symbolizes Multi-User feature in Digital Signage. This feature is essential for DOOH networks, QSR Chains, Corporates with multiple offices and Retail chains. Why customers need Multi-User Access? Single user managing all displays right from installation to content upload to broadcasting leads to inefficiency as several teams are involved at different stages.... Continue Reading →

Not just money, Resellers deserve more! Every successful enterprise values customers and strives for excellence in Customer Satisfaction. For Digital Signage Companies (Hardware or Software), equally important are Resellers.  Digital Signage Resellers are the key stakeholders responsible for the brand's growth albeit the less rewarded ones. Only a few Digital Signage companies provide significant value... Continue Reading →

You truly see what you would see in an actual display once published. One of the principal reasons digital signage network operators maintain a test screen at their office is to visualize the output on the test display before broadcasting to their entire network of displays. This setup enables digital signage network operators to truly... Continue Reading →

The Key Elements of Digital Signage System are: Display Media Player Digital Signage Software (Content Management System) Display: Major part of the investment goes into purchasing a Display. There are several options for displays that fit the needs of every reasonable budget and application without compromising on the quality.  Unless you have a display already... Continue Reading →

Proof Of Play: POP provides the number of times a particular media has been played, for how long and on how many screens. Importance of Proof Of Play!  Having a proof of what has been delivered is always a professional way of measuring business results. Advertisers or anyone utilizing Digital Signage need POP reports as... Continue Reading →