An Ideal Digital Out Of Home Network irrespective of the size should be managed without any manual human intervention. Once the signage network is set and running, there should be few or no reasons for an operator to go on site. As important as the entire hardware setup, equally important it is to choose a perfect... Continue Reading →
Want to know why GroupM; the world’s largest advertising media company chose Zeetaminds as their Digital Signage Software?
An easy and effective content Creation tool for Digital Signage. Create a basic template in minutes and broadcast to displays.
Case Study on Health & Glow: How a cosmetic retail brand was able to utilise digital signage in their branding process!
Two new features related to media files which garnered a lot of appreciation in the recent time for Zeetaminds are Media Expiry and Ad-Replace. While Media Expiry addresses future changes, Ad-Replace simplifies the present changes. Most DOOH companies have all unique screens with multiple media running on 1000's of screens set at different schedules and... Continue Reading →
The fall in the hardware costs and the love showered by brands on DOOH as an advertising medium is contributing to the rise of DOOH Ad networks. Some of the interesting trends in DOOH space are: Self-Serve Advertising Customized Advertising based on user profile Accurate Audience Analytics Our focus for this article is Self Serve... Continue Reading →
Digital Out Of Home is rapidly growing due to decrease in hardware costs, increase in connectivity and the advancements happening on the Digital Signage Software. More than anything, big brands started embracing Digital Signage as a medium for marketing. The future seems extremely bright for DOOH, particularly in a few hot segments. 5 Hot Segments... Continue Reading →
Not just entertainment, use your Displays to drive sales with Live TV feature! Places like restaurants, lounge bars, hotels etc show satellite content on the displays. Playing Live football or cricket matches or any entertainment content keeps the customers hooked to the display. The Need? Pure digital signage with only Ads is boring in places where... Continue Reading →
Ads don’t get views unless it is genuinely useful to the viewer or is ultra creative, which is seldom the case. Hence, the need to push Ads through some form of entertainment or useful information is critical. The same applies to DOOH Players. Purely Ad focused DOOH without adding some value to the reader rarely... Continue Reading →
One Account, Many Eyes symbolizes Multi-User feature in Digital Signage. This feature is essential for DOOH networks, QSR Chains, Corporates with multiple offices and Retail chains. Why customers need Multi-User Access? Single user managing all displays right from installation to content upload to broadcasting leads to inefficiency as several teams are involved at different stages.... Continue Reading →